Thursday, November 29, 2012

Laundry INC Value Story

     Its a Sunday evening and Jeff, the tech savvy young professional working in the densely populated city of New York City, has the dreaded chore of laundry. He cannot postpone the chore any further as it needs to be done in order to have clothing for the week (he is down to his last pair of socks...). To avoid delays, he grabs his Smart Phone, kicks off the Laundry INC application and looks for a local self service laundry establishment that has open washers and dryers. He sees that Spin City Cleaners on 50th street has 6 washers and a bunch of dryers available. He likes Spin City Laundry due its location and different activities and shops that are in the area. Jeff, is concern about only seeing 6 washers available and knows they can be had by someone else. He decides to reserve 2 of these washer machines for use in an hour. He watches the rest of the football game and collects/bags his laundry and grabs his detergent a heads over to Spin City Laundry to tackled the task.

     Jeff heads into Spin City Laundry and sees his 2 washer machines reserved, numbers 34 and 40 which are locked. He pulls his Smart Phone out, kicks of the Laundry INC application and confirms his wash cycle purchases for each washer machine and the front door unlocks and ready to load. Jeff loads his laundry and detergent, hits start and the cycle starts. He takes a look at his Smart Phone Laundry INC application and sees the cycles will complete in 60 minutes. with the laundry in-process , Jeff decides to head a street down to the gym to get a work out in while his laundry is washing. He is working out and receives a text and alarm stating his laundry cycle will be done in 10 minutes. With this, he wraps up his work out, grabs a health shake and makes his way back to Spin City. On his way there, he receives another text and alarm stating his wash cycle is complete.

   A few minutes later, he arrives and heads over to his washers, pulls out his Smart Phone and unlocks the door's to remove his laundry. He has a piece of mind knowing his clothing cannot be tampered with, as he has control of a security mechanism to only allow him to remove his laundry. He walks over to 2 dryers, loads his laundry, and with the Laundry INC application pays for 75 minutes of drying time. With 75 minutes to burn and the Sunday night football game on, heads to one of his favorite pubs a few blocks down watch. He is able to grab a seat at the bar, order a beer, and starts watching the game. 30 minutes into the game, his phone is about to die. He does not worry as he see an additional 15 minutes to finishing his drying cycle for his laundry. In 10 minutes, he heads to Spin City, goes to a kiosk, highlights his dryers, and unlocks the machine through a security pin, and grabs his laundry, folds, and heads home.

Through the use of the Smart Phone Laundry INC application and Spin City laundry washer/dry communication and security system, Jeff is able to hit the gym and grab a beer while having the convenient and piece of mind of doing the chore of laundry.

2 comments:

  1. Interesting value story. Does Jeff have cost associated with using the app at Spin City or is it accounted for in the fees to use the washer and dryer?

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  2. I like that you addressed the "phone about to die" anxiety. Anytime we rely on a mobile application (as my team's business plan also does), this is always a fear that must be alleviated.

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