Persona Pain-Gain Map for the Laudry Cafe

Business Plan Overview
 
Our team business plan target focus group encompasses the ambitious young professional, to the over-scheduled university student or urban dwelling adult, The Laundry Cafe and Lounge offers an escape from the norm by providing a state-of the art laundry service with a twist. Have your laundry attended to by our experienced professional or access our self-service machines while enjoying our many amenities on any of the floors within our establishment; be it a hot coffee, latte and healthy snack while using our free wifi to complete some work in our comfortable cafe lounge on the first floor or relax and socialize with a beer or wine while listening to local musicians on our open mic in the lounge located on the second floor club level, all while the dreaded task of laundry is completed under the same roof. Beepers are provided so you don't miss "switching over" and can stay on schedule! Laundry is never-ending, so why not make the most of this dreaded but necessary chore and come hang out at The Laundry Cafe and Lounge.
 
What Does a Bad Day Look Like?
 
A bad day is someone who has had a hectic day or week which could include extended hours in the office, long study hours preparing for final exams (or in our case business plans), or having other commitments which have put the priority of the dreaded Laundry chore out. 
 
What is Their Fear?

Their fear of procrastinating the Laundry duty as far out as possible and await the very boring and tedious chore of laundry. Laundry chores are long and tend to present a void in being able to enjoy amenities and socializing with other young professionals and students.
 
What Keeps Her up at Night?
 
In the back of her mind is the need to do laundry as she has her favorite cloths, wok attire, and the need for clean towels. She continues to procrastinate the laundry chore unit she not longer can. The thought of sitting at a run down laundry mat doing laundry in boredom is something she does not look forward to.
 
What is He Responsible For?
 
He young professional or student is responsible for being presentable to a certain standard in order to achieve personal goals or holding on the values. Examples of such is a young professional who is career driven and needs to have an attire which provides a presentation and shows confidence in which to win the acceptance of peers/customers or senior management. It about dress for success. On the college student, being well dressed and having proper hygiene is a responsibility in order to hold up a social status value.

 

What Obstacles Stand in Her Way

 
Laundry is a chore of no enjoyment and she can find many other things to enjoy. Social activities such as cocktail hour, socializing with friends, watching the the big sports game with a crowd of people tend to take priorities over the mundane chore of laundry.
 
What Does This Person Want to Aspire to?
This person aspires to socialize and enjoy the younger years of a college student or young professional and not be held back or bothered with certain responsibilities or chores. This person enjoys the socializing with friends and being able to stay connected to the information superhighway.

How Does This Person Measure Success? 

For a college student or young professional, success can be viewed as enjoying life and seizing the day. This can be a social status, networking one-self, or taking in new experiences or scenes. Being able to enjoy these years and expand your social circle and experiences can be viewed as success.

What Can We Offer This Person?

A place which takes the chore out of laundry and provide the college student or young professional a place to relax and social with others. This accomplished by having a cafe and bar that has an atmosphere that promotes socializing with others. With a live music, it also allows entertainment and ability to listen to up and coming artists.